Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance

Leila Fataar's book offers a framework for executives to integrate cultural insights into brand strategy, ensuring relevance, authenticity, and growth in a changing environment.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 June 2025
Publisher: Kogan Page Ltd

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.You'll learn how to:- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility- Use data-led decision making to measure impact and optimize cultural engagement- Explore real-world examples from adidas Originals, Guinness and YouTube- Develop leadership approaches that align internal values with external brand authenticityEquip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness

Weight: 400g
Dimension: 233 x 157 x 18 (mm)
ISBN-13: 9781398618992