Digital Pricing Strategy: Capturing Value from Digital Innovations

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies, with case studies, examples, and interviews from leading organizations. It is comprehensive and applied, providing postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Format: Hardback
Length: 312 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd

Digital Pricing Strategy is a comprehensive guide that provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Drawing upon insights from academic and professional experts across the globe, the text delves into essential areas such as the value and pricing of data, platform pricing, pricing of subscriptions, and monetization in the global environment. Through captivating case studies, examples, and interviews from renowned organizations like Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, key concepts are brought to life, showcasing practical applications. Each chapter is accompanied by chapter objectives, summaries, and key questions, along with PowerPoint slides and an online test bank for lecturers to facilitate student learning. This text takes a comprehensive and applied approach, equipping postgraduate, MBA, and Executive Education students with the knowledge and tools necessary to effectively implement digital transformations and harness the value from digital innovations.

Weight: 790g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032127712