Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Senior marketing leaders can drive sustained brand growth by applying best-practice models, leveraging expert insights, using data-led approaches, analyzing real-world examples, and developing leadership strategies that deliver consistent, scalable growth. Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results.

Format: Hardback
Length: 264 pages
Publication date: 03 January 2025
Publisher: Kogan Page Ltd

Senior marketing leaders face the challenge of driving sustained brand growth amid shifting industry priorities. Effective Brand Building provides strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. The book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives, offering practical insights and actionable strategies. Key themes include brand building strategy, governance, ROI measurement, leadership, data-driven decision making, and industry best practices. By applying best-practice models, leveraging expert insights, using data-led approaches, analyzing real-world examples, and developing leadership strategies, senior professionals can lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398618596