Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
$38.46
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by www.bosugroup.com
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here.
$38.46
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by www.bosugroup.com
Free 30-day returns Details
Product details
| Management number | 201812776 | Release Date | 2025/10/08 | List Price | $19.23 | Model Number | 201812776 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Multiple-component retail product, part(s) enclosed
Length: 321 pages
Publication date: 16 July 2025
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
Weight: 584g
Dimension: 168 x 240 x 21 (mm)
ISBN-13: 9783658483142
Edition number: Third Edition 2025
Bestseller ranking
Shampoos
Customers who viewed this product also viewed
Business
Correction of product information
If you notice any omissions or errors in the product information on this page, please use the correction request form below.
Correction Request Form